The resident-facing front door for benefits navigation
Residents struggle to navigate programs and services
Residents seeking help often don't know where to start. Programs are spread across multiple agencies with different eligibility rules, applications, and contact points.
At the same time, staff spend significant time answering routine questions:
“Do I qualify?”
“Where do I apply?”
“What documents do I need?”
“Who should I contact?”
These questions matter — but answering them repeatedly reduces staff capacity for complex cases.
Meet Ally
Ally provides a simple starting point for residents seeking assistance.
Ally works across web chat and voice interactions. When additional help is needed, Ally can route residents to staff or service navigators.
How It Works
Ask a question
Residents speak or type questions naturally — no forms or phone menus.
Ally finds relevant programs
Ally analyzes program information and trusted resources to identify services that match the resident’s needs.
Receive clear guidance
Residents get simple explanations of program eligibility and next steps.
Connect to the right support
When additional assistance is needed, Ally can route conversations to staff or connect with systems such as CRM or case management platforms.
Watch a Quick Demo
See how a resident finds food assistance programs and gets a personalized summary in under a minute.
Demo shows Johnson County Human Services assistant helping with SNAP eligibility
Key Capabilities
Built for government agencies, nonprofits, and community organizations.
Program navigation
Help residents understand what programs exist and how to access them.
Voice and IVR interactions
Provide automated assistance through phone systems.
Human navigator escalation
Route complex inquiries to staff when additional support is required.
Multilingual support
Serve residents in more than 100 languages.
CRM and case management integrations
Capture intake data, create cases, and share conversation summaries with staff.
Community insights
Understand common resident questions and unmet needs.
Built for organizations helping residents access services
Ally supports organizations responsible for helping residents access programs and services.
What success looks like with Ally
Organizations using Ally see measurable improvements in how residents access services.
Faster access to information
Residents receive answers without waiting on hold.
Reduced routine inquiries
Staff spend less time answering repetitive questions.
Better multilingual access
Residents can receive guidance in their preferred language.
Improved service insights
Organizations gain visibility into common questions and unmet needs.
Clear pathways to human support
Residents can be routed to staff when additional help is needed.
Trusted by Community Leaders
Hear from organizations already transforming how they serve their communities.
“We went from 200+ calls a day to manageable levels. Our staff can finally focus on complex cases instead of answering the same questions repeatedly.”
“The multilingual support alone was worth it. We serve a community where 40% speak Spanish as their first language, and Ally handles it seamlessly.”
The right tool for resident-facing access
Every approach has its strengths. Ally combines what residents need 24/7 with what your staff need from a system of record.
What Ally delivers
Built in, not bolted on
24/7 availability
Answers when offices are closed
Knows your local programs
Trained on your catalog, not the public internet
Eligibility screening built in
Conversational pre-screen against your criteria
Multilingual (8 langs, AI-translated)
Auto-detect + respond in resident language
Voice + IVR on the same platform
Same brain answers chat, voice, and phone
PII-safe by default
Auto-detects + scrubs PII before any LLM call
Integrates with case management
Tier-1 intake flows straight into FORWARD Sync
Auto-generated landing pages
SEO-ready public page per program
Conversation memory across channels
Chat → voice → IVR keeps context
AI-powered tier escalation
Hands off complex cases to staff with context
Analytics + insight dashboard
See what residents ask, where they drop off
WCAG 2.1 AA accessibility
Built-in keyboard nav + screen-reader support
Low-bandwidth phone fallback
IVR + SMS keep working without smartphones
Custom branding + assistant name
Looks like your agency, not a vendor widget
Per-active-engagement pricing
Pay for resident volume, not staff seats
Live in under an hour
Crawl your site, generate, launch
211 lines and local nonprofits do incredible work — Ally extends their reach to the 2am single parent, the overwhelmed senior, and everyone who needs help when the office is closed.
Pricing that scales with your volume
Published annual prices. No per-seat fees. Bring your own programs, content, and branding.
Starter
- Chat + voice interface
- Tier-1 progressive intake
- 8 languages, AI-translated catalog
- PII-safe transcripts
- Email support
Core
- Everything in Starter
- IVR phone support
- Eligibility screener
- SEO landing pages per program
- Embeddable widget
Advanced
- Everything in Core
- Custom voice + IVR scripts
- CRM / case-mgmt webhook integrations
- Multilingual print summaries (PDF)
- Priority support
Enterprise
- Everything in Advanced
- Dedicated success manager
- Custom data residency / SLA
- SSO + audit log exports
- White-glove onboarding
Need case management too? FORWARD Sync bundles Ally at the matched tier — see Sync pricing for details.
See Ally in action with your own content.
We'll crawl your website and generate a working AI assistant demo in minutes — no setup required.
Your information is secure. We never share your data.
Frequently Asked Questions
Everything you need to know about getting started with FORWARD Ally.
Still have questions? Reach out to us
Need case management too?
FORWARD Sync adds intake, action plans, check-ins, and referrals on top of everything Ally does — and it includes Ally at the matched tier.